This job ad has been posted over 30 days ago...
Manager Email Marketing
at
confidential
in Honolulu, HI
1. Work closely with email marketing agency to implement and execute segmentation strategy
2. Track and generate reports for email campaigns
3. Manage A/B tests of email campaigns and reviewing reports from Omniture and/or email vendor related system for decisions on future campaigns
4. Work cross-functionally with Online Advertising, Ancillary, Loyalty & Web Development departments, Sr. Director of Online Marketing & Sr. Manager of Online Promotions to create segmentation strategy
5. Manage/oversee email production process
6. Create and implement process improvements within email segmentation and production
7. Professional development, and other related duties as assigned
Requirements
• BA/BS degree required, preferably in marketing/journalism or marketing related discipline
• Minimum of 3 years marketing related experience, preferably in email marketing
• Hands-on experience managing email campaigns
• Ability to seek and develop strategies and tactics to overcome weaknesses and seize opportunity
• Strong interpersonal skills
• Strong presentation, written & verbal communication skills
• Excellent organizational and project managements skills
• Strong project management skills
• Ability to analyze data to make informed decisions
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